Our Story

Lizzie Serfas & Kirsty Munroe, sisters and co-founders of The Little One


The Little One is dedicated to sourcing the best clothes and products from around the world for premature and small babies.

The Little One concept was born back in January 2012 when co-founder Kirsty gave birth to her baby girl Poppy 7 weeks early, weighing 1.6kg (3.5 pounds). Since then, she has also given birth to another daughter Essie, born 9 weeks premature in October 2014. Lizzie has full term bubs - she has one son Archie born on his due date in December 2014, and another one on the way due in June 2017. Archie and Essie were due 1 week apart, but Ess decided to come a little early!

Unable to easily find clothes small enough to fit Poppy in most mainstream stores, Kirsty and Lizzie – Poppy’s aunty – saw a need for easy online access to a range of premature products, hence the idea for The Little One came about.

Poppy’s uncle Grayson called her ‘the little one’ from day dot, thus we found our name for a store that specialises in items for little ones!

Spending over a month in hospital with both Poppy and Essie, experiencing the world of a premature baby first hand, as well as speaking with many people also experiencing life with a premature baby, we have created a suite of clothes and products that are essential and beautiful for a premature or small baby.

We couldn't forget mum and dad or friends wanting to buy gifts for a special little bub, hence we also stock beautiful gifts for mums and bubs.

We do hope you enjoy browsing through The Little One and would love to hear from you with any feedback, products you would like to see stocked, or your story about a premature or small baby that you have in your world.

Drop us a note at hello@thelittleone.com.au or send us a message on Facebook or Instagram @thelittleone_insta - we'd love to hear from you!


Kirsty and Lizzie